Your Success is Our Success.

Shepard Marketing Services

Shepard Event Marketing is built on a series of marketing support services engineered for maximum effectiveness by focusing on three primary show organizer needs:

1. Acquisition of new attendees, exhibitors & sponsors that drive revenue
2. Engagement driven by enhanced experiences pre/during/post event
3. Retention of attendees & exhibitors to drive revenue and reduce cost-of-sales

Flexibility is a key factor in our approach. We function as full-service turnkey agency or as “plug-in” to your existing in-house marketing department, agency-of-record, or multi-management firm.

To us, success is a team sport, and we’re prepared to collaborate with your team in whatever way provides you with the greatest results.

Offerings and Deliverables

Program Strategy
Event Audit & Assessment
Success Metric Definition & Measurement
Experience Mapping & Success Framework
Portfolio Planning (multiple events)

Experience Design
Event Architecture & Floor Planning
Environmental Design
Tactical Engagement Plan
Media Design
Sponsorship Opportunities

Event Branding
Brand Strategy & Development
Visual Identity Guidelines
Digital Media Branding
Social Media Branding

Campaign Design, Development & Delivery
Theme Development
Messaging Plan
Audience Acquisition Plan
Digital Marketing Solutions
Fulfillment of all tactical components

To learn more about our Shepard Marketing Services (SMS) email Richard Anderson, VP Marketing and Strategy at