Shepard Event Marketing is built on a series of marketing support services engineered for maximum effectiveness by focusing on three primary show organizer needs:
1. Acquisition of new attendees, exhibitors & sponsors that drive revenue
2. Engagement driven by enhanced experiences pre/during/post event
3. Retention of attendees & exhibitors to drive revenue and reduce cost-of-sales
Flexibility is a key factor in our approach. We function as full-service turnkey agency or as “plug-in” to your existing in-house marketing department, agency-of-record, or multi-management firm.
To us, success is a team sport, and we’re prepared to collaborate with your team in whatever way provides you with the greatest results.
Offerings and Deliverables
Event Audit & Assessment
Success Metric Definition & Measurement
Experience Mapping & Success Framework
Portfolio Planning (multiple events)
Event Architecture & Floor Planning
Tactical Engagement Plan
Brand Strategy & Development
Visual Identity Guidelines
Digital Media Branding
Social Media Branding
Campaign Design, Development & Delivery
Audience Acquisition Plan
Digital Marketing Solutions
Fulfillment of all tactical components
To learn more about our Shepard Marketing Services (SMS) email Richard Anderson, VP Marketing and Strategy at firstname.lastname@example.org.