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Shepard Announces New Sales Leadership Appointments


  • Kevin Bird promoted to executive vice president, sales
  • Ricardo Ortiz appointed to newly created position leading sales and business development, Shepard AV

Atlanta, GA – Shepard, one of the fastest growing event services providers, today announced new appointments to their sales leadership team as they continue their evolution in becoming a stronger, more integrated solution for event organizers.

Kevin Bird, formerly vice president of sales operations, has been appointed executive vice president of sales. This new role oversees and champions innovation in sales, marketing, and new product and service deployment with a focus on driving profitable growth and customer satisfaction.

Bird joined Shepard in 2009 and has played an instrumental role in establishing a sustainable infrastructure to drive business efficiency, sales productivity, and client satisfaction.

“Kevin is a highly effective, accomplished leader with a proven track record of delivering strong results,” says Steve Basch, chief executive officer. Steve continues, “This is a transformational time at Shepard, and we are confident his position with the executive leadership team will keep pace with our expanded portfolio while continuing to create and deliver solutions that meet our customers’ every need.” Since 2015, Shepard has expanded their service portfolio to include strategy and design, audio visual and event technology, and production and entertainment.

Ricardo Ortiz, who has filled various leadership positions within his 20 years with Shepard, will transition to the newly created position of vice president of sales of the Shepard AV team. Shepard AV launched in 2016 and has seen expedited growth with the acquisition of McCune and Production Associates in the past six months.

Ortiz will be responsible for unifying all audio visual and event technology sales strategies and teams; as well as championing for innovative technologies and solutions that will position Shepard AV as a leader in the industry.

“As we continue to expand our services and focus on new technology and innovation, we want to be able to meet our customers’ increasing demands with both technology and expertise. Both of these appointments will be pivotal in continuing to guide our company to deliver top performance for customers and associate shareholders.” Carl Mitchell, executive chairman.


About Shepard
Shepard is a full-service event production partner that is invested in the success of every event, taking the time to understand each client’s business, providing white-glove service and creating engaging, personalized experiences that connect people, give organizers peace of mind and keep participants coming back. With expert teams in everything from strategy, design and client services to audio visual and event technology, Shepard has the tools to elevate your event.

Shepard Press Contact:
Nicole Cote