CEDIA Expo: A future-looking rebrand for the ever-evolving residential tech market.
CEDIA is the international trade association and central touchpoint for 3,500 member companies that represent every facet of the ever-evolving residential technology market. The annual CEDIA Expo is the global showcase of the future home experience where manufacturers, home technology professionals, media, industry partners, and more connect.
CEDIA partnered with Shepard to fill their need for an event services contractor that offered flexibility, precision and proactive engagement. They looked to Shepard to help execute a multi-million dollar strategic re-brand, improve overall exhibitor satisfaction and streamline the planning process through responsiveness and collaboration.
Shepard seamlessly transitioned into the partnership and aided in the re-brand through the creation of fully-customized show management areas and meticulous attention to brand guidelines throughout the signage. The partnership and event experienced huge success.