Strategic Position Created to Support Fast-Growing Event & Exposition Services Group
Atlanta, GA — Shepard announced today Eric Hoffend, CEM, has joined the company as Senior Vice President, Sales. Hoffend brings extensive industry expertise in sales leadership, customer satisfaction and new business development. Hoffend will lead the event and exposition services sales team nationwide, providing sales training and mentorship, idea generation, and growth strategies.
Hoffend spent the last 17 years at Freeman in a variety of leadership roles, including Director of Sales – Las Vegas branch, Vice President of Business Development, and, most recently, Regional Vice President, for Nevada and the Pacific Northwest. Eric received his CEM designation in 2008 and has been a member of the IAEE faculty and continues to teach classes each year. “Eric is a great cultural fit, an energetic leader and will be a tremendous addition to an already excellent sales management team and salesforce for Shepard,” said Kevin Bird, Executive Vice President, Sales.
Shepard is a nationwide, full-service event production company transforming spaces into engaging and immersive environments. With over 100 years’ experience, they provide corporate events, tradeshows, conferences, and exhibits with the solutions needed to produce fresh and evolving face-to-face experiences. Shepard’s solutions include marketing strategy, creative and design, logistics, event technology, digital tools, and production and entertainment.
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