Trade Show Task Force Develops Environment Impact Framework in U.S. and Canada to Support Industry’s Sustainability Initiatives
Industry stakeholders collaborate on research report to set baseline and move industry toward a more sustainable future WASHINGTON (September 14, 2022)—A broad, cross-industry task force today released a report identifying key focus areas to support the B2B trade show industry’s transition towards a more sustainable, low-carbon economy. The report, titled Finding the
Time-Saving Tips for Successful Event Management
As we begin to look ahead to the fall, the busy Q3-Q4 event season is just ahead of us. These days, being able to pull off an event with new staffers, health and safety protocols, and the return of pre-pandemic level travel is quite a feat to be celebrated, but
Shepard Women Breaking Barriers in the Industry
Shifting the Balance When you look around at the events industry, you may not be surprised to know that women make up an overwhelming majority of the workforce - almost 80%. When you look at the number of women in leadership positions in the events industry, that number shrinks to only
Why Exhibitor Customer Service Matters
It is true that in any industry, relationships are essential to business getting done. With B2B events, you have exhibitors (your customers) and attendees (your customer’s customers), and on both sides of the aisle, retaining customers is far less expensive than acquiring them. However, trying to focus efforts on advancing
Shepard Extends 42Chat Partner Agreement with Enhancements for 2022
When Shepard and 42Chat first teamed up in 2019 to begin offering AI-powered chatbots for events, no one could have imagined the next three years would unfold the way they did. Now, the need for event attendees to have immediate access to information isn’t just a “nice to have”, it
Discover the Possibilities with Shepard
In today’s ever-changing world of professional events, more than ever we know you need reliable resources to make planning and executing more effective and impactful, without going over budget. With over 100 years of experience, Shepard currently has more than 300 full-time employees. From our headquarters in Atlanta to the
Guide to Staging Safely
Shepard is driving the exhibitions industry forward with our Guide to Staging Safely. We are so honored to work alongside industry experts like CES, PCMA, and Surf Expo, who have started the new year hosting successful, safe events. To continue the momentum, we have gathered a list of proven strategies and helpful tips