Shepard Women Breaking Barriers in the Industry
Shifting the Balance When you look around at the events industry, you may not be surprised to know that women make up an overwhelming majority of the workforce - almost 80%. When you look at the number of women in leadership positions in the events industry, that number shrinks to only
Why Exhibitor Customer Service Matters
It is true that in any industry, relationships are essential to business getting done. With B2B events, you have exhibitors (your customers) and attendees (your customer’s customers), and on both sides of the aisle, retaining customers is far less expensive than acquiring them. However, trying to focus efforts on advancing
Exploring Shepard’s Core Values
By Steve Basch, Shepard CEO Around this time of year, I always find myself thinking about what I’m most grateful for. This season, I’m thinking about the impact of opportunity and second chances. A year ago, I can honestly say I wasn’t sure where we would be as an industry or