Just because a branding opportunity hasn’t been done, doesn’t mean it can’t be done. At a recent event, one of our customers asked if we could brand the water. That’s right, they wanted the water branded. We put on our thinking hats, did our research and applied customized branding to the water utilizing floating materials. Charge yourself with looking at each space like a blank canvas, brainstorm a wishlist of what you’d like to see, and back your way into it with your vendors. It NEVER hurts to ask!