3 Security Tips for Large Event Production

| Written by Gene Lundgren on March 11, 2019

3 Tips on Security for Large Event Production

Creating safe and secure environments is a key component in event production, and with increasing attacks on large gatherings, the topic cannot be trod on lightly by producers. Clear bags are now common, metal detectors have popped-up at entry points, and social platforms are teaming up with the department of homeland security to “mark” people safe when catastrophe hits. Security measures keep getting stricter, but criminals are getting smarter too. Luckily, event security is evolving every day and cutting-edge solutions are becoming more available. But how can event producers use these solutions effectively?

Here are 3 security tips producers should consider when developing their security plans:

  1. Formulate a well-articulated, though-out security plan

We all remember the tragic October 2017 shooting at the Route 91 festival in Las Vegas. Jason Aldean was on stage performing during the shooting, and made it away unharmed, but shaken-up. Over 500 were injured and 59 lost their lives from that attack. What many of you don’t know is that on October 28 of that same month, Jason was scheduled to perform as a surprise guest at an annual event we produce for a long-term client.

Never in my long history of producing events had I ever dealt with anything quite like a mass shooting, but suddenly my well-planned event needed to address this awful issue. There were a lot of concerns about Jason performing after the shooting, but our team had constructed a well-thought-out, thorough security plan and we were able to address the concerns and carry on with the show. The plan included an expert onsite team, clear instructions and maps for all staff, emergency procedures and points of contact, advanced badging system, innovative security technology, a large number of local law enforcement personnel and dogs to walk the entire facility ahead of the performance.  We also added life support and additional firemen to our coverage as well.

If it had not been for the articulation and attention to detail in the pre-planning phase, we may not have been prepared to deal with this last-minute turn-of-events. It really solidified to me the importance of taking the time to think and prepare for anything, especially when it comes to the security of the crowd. Their safety should be the first concern producers address.

If you’re interested in learning more about this event and how we approached the security issues, please reach out.

  1. Incorporate new security technologies

More and more events are turning to new security technology to step-up their security efforts. Heat map sensing, beacons, and facial recognition software are being used more and more in conjunction with older security tactics like metal detectors or security dogs.

New technology platforms designed to help with risk, threat, and vulnerability analysis are becoming more common to identify weak points in the security plan. Contact pressure points are detecting barrier hotspots by monitoring pressure exerted by the crowds so security can take proactive measures.  Thermal mapping technology and LIDAR can help identify suspicious activity, unauthorized occupation of areas, or if crowd density is getting too high and risky.  These are just a few of the available solutions making waves in the event security market.

The smart, forward-thinking event producer will be sure to perform a thorough risk analysis and incorporate these types of technologies into their plan.

  1. Stay mindful of data security

Your eyes probably started to glaze over when you read “data security”, but it’s an important issue because of the vast amounts of data the events industry gathers through registration, surveys, and more. Industry associations have come together to start a safety and security initiative that aims to establish national security standards in venues and creating a high standard for digital security as well.

Imagine the amount of data your attendees are providing to your event and how that could be used criminally. Sure, stealing credit cards is a big deal and contact information security is important, but think about things like how a data thief could use attendee data to build up arsenals of information, such as when they will be out of town and what their home addresses are.

Producers are now actively working against the theft of data as other cyber security matters continue to evolve. All of this points to a need for better data transparency, compliance and security protocols for events.


Our world is turbulent, and security is becoming more and more of a concern each day. Aquarian is well equipped to help you secure your production to the highest standards, and we can help you develop a state-of-the-art security plan to keep your attendees and stakeholders safe.

 

Want to keep this conversation going? Get in touch!
Contact us >