The much ballyhooed 50th anniversary of the Woodstock music festival ended up a gigantic bust. Why? It suffered from some of the same challenges you face in selecting and booking entertainment for your events and conferences. Here’s what your next event can learn from Woodstock 50.
People may forget your booth, but they won’t forget your people. Once attendees enter your space, everything they know and feel about your company, organization, product, or service comes from the few minutes they spend with your booth staff. That makes your show training crucial.
You want people to come to your event exhibits. You want them to stay, talk, ask questions and, ultimately, do business with you. Features, advantages and benefits won’t do that anymore. The slickest, high-tech demo won’t cut it. What you need is emotion: feelings and reactions. Here how to get them hooked on a feeling – the power of emotional event marketing.
Are you a signature event … or are you just a date on a calendar? Attendees remember and value great experiences. So, who are you? Do attendees think you’re bland and generic – or memorable, appealing and unforgettable? Here’s how to create an event brand to transform your event or conference into an attendee magnet.
Stage design gives you the freedom to transform the room and create a customized event experience for the audience.
Our world is turbulent, and security is becoming more and more of a concern each day. Aquarian is well equipped to help you secure your production to the highest standards, and we can help you develop a state-of-the-art security plan to keep your attendees and stakeholders safe.