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Want to learn more about Shepard directly from the people in blue? Dive into our blog to discover our thoughts on industry trends, company culture and so much more.

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Dance Break

Dance Break

Over the past few years we’ve seen the trend of quiet, spa-like spaces take hold at events and trade shows with the goal of providing participants an opportunity to retreat and relax. Recently, we saw a similar, but opposite approach… a bold and funky space designed to retreat and energize.

The Art & Science of the General Session Room

The Art & Science of the General Session Room

General Sessions give you the opportunity to get everyone together in one place and at one time. Everyone gets the same message and shares the same experience. Maybe. Your speakers may be communicating strong messages and content, but your attendees may be suffering from Rumpamortis or Screenopia. So let’s see how the experts handle the art and science of the General Session room.

Hooked on a Feeling – The Power of Emotional Event Marketing

Hooked on a Feeling – The Power of Emotional Event Marketing

You want people to come to your event exhibits. You want them to stay, talk, ask questions and, ultimately, do business with you. Features, advantages and benefits won’t do that anymore. The slickest, high-tech demo won’t cut it. What you need is emotion: feelings and reactions. Here how to get them hooked on a feeling – the power of emotional event marketing.