Blog
Want to learn more about Shepard directly from the people in blue? Dive into our blog to discover our thoughts on industry trends, company culture and so much more.
Dance Break
Over the past few years we’ve seen the trend of quiet, spa-like spaces take hold at events and trade shows with the goal of providing participants an opportunity to retreat and relax. Recently, we saw a similar, but opposite approach… a bold and funky space designed to retreat and energize.
Turn Your Booth Team Into a Sales-Making Machine
People may forget your booth, but they won’t forget your people. Once attendees enter your space, everything they know and feel about your company, organization, product, or service comes from the few minutes they spend with your booth staff. That makes your show training crucial.
The Art & Science of the General Session Room
General Sessions give you the opportunity to get everyone together in one place and at one time. Everyone gets the same message and shares the same experience. Maybe. Your speakers may be communicating strong messages and content, but your attendees may be suffering from Rumpamortis or Screenopia. So let’s see how the experts handle the art and science of the General Session room.
Break up your long day of back to back sessions
Business event programs have quickly evolved past the traditional classroom style set-up of full-day, back-to-back hour-long sessions. It’s an exciting time for audiences, because it creates excitement and anticipation of the unique ways an event will engage and educate them.
Auction off your event, a way to give back
Engage your audience and give back at the same time...
Hooked on a Feeling – The Power of Emotional Event Marketing
You want people to come to your event exhibits. You want them to stay, talk, ask questions and, ultimately, do business with you. Features, advantages and benefits won’t do that anymore. The slickest, high-tech demo won’t cut it. What you need is emotion: feelings and reactions. Here how to get them hooked on a feeling – the power of emotional event marketing.
Transform Your Event or Conference into an Attendee Magnet
Are you a signature event … or are you just a date on a calendar? Attendees remember and value great experiences. So, who are you? Do attendees think you’re bland and generic – or memorable, appealing and unforgettable? Here’s how to create an event brand to transform your event or conference into an attendee magnet.
New Ways Your Staging Design Can Energize and Motivate Your Audience
Stage design gives you the freedom to transform the room and create a customized event experience for the audience.
Simple Exhibit Designs Techniques that Attract Audiences
Want to be extraordinary in your trade show booth or exhibit? Powder coating can elevate your booth. Your options are limitless.
5 Smart Reasons to Integrate your Event and Marketing Technologies
On average, an event organizer uses 8-10 digital tools to organize.