Shepard Women Breaking Barriers in the Industry
Shifting the Balance When you look around at the events industry, you may not be surprised to know that women make up an overwhelming majority of the workforce - almost 80%. When you look at the number of women in leadership positions in the events industry, that number shrinks to only
Why Exhibitor Customer Service Matters
It is true that in any industry, relationships are essential to business getting done. With B2B events, you have exhibitors (your customers) and attendees (your customer’s customers), and on both sides of the aisle, retaining customers is far less expensive than acquiring them. However, trying to focus efforts on advancing
Shepard Extends 42Chat Partner Agreement with Enhancements for 2022
When Shepard and 42Chat first teamed up in 2019 to begin offering AI-powered chatbots, no one could have imagined the next three years would unfold the way they did. Now, the need for event attendees to have immediate access to information isn’t just a “nice to have”, it is a
Discover the Possibilities with Shepard
In today’s ever-changing world of professional events, more than ever we know you need reliable resources to make planning and executing more effective and impactful, without going over budget. With over 100 years of experience, Shepard currently has more than 300 full-time employees. From our headquarters in Atlanta to the
Guide to Staging Safely
Shepard is driving the exhibitions industry forward with our Guide to Staging Safely. We are so honored to work alongside industry experts like CES, PCMA, and Surf Expo, who have started the new year hosting successful, safe events. To continue the momentum, we have gathered a list of proven strategies and helpful tips
Shepard Partners with Soles4Souls to Spread the Holiday Spirit
In keeping with its tradition of giving back, Shepard looks to the industry for the collective next step forward, with Soles4Souls. For more than 100 years, Shepard has operated on a culture of service—service to our customers, each other, and the communities in which we work and live. Shepard GO (Giving
Exploring Shepard’s Core Values
By Steve Basch, Shepard CEO Around this time of year, I always find myself thinking about what I’m most grateful for. This season, I’m thinking about the impact of opportunity and second chances. A year ago, I can honestly say I wasn’t sure where we would be as an industry or
Shepard Kicks Off Partnership with Soles4Souls at Expo! Expo!
For more than 100 years, Shepard has operated on a culture of service—service to our customers, each other, and the communities in which we work and live. Shepard GO (Giving Outwardly) is our philanthropic program that serves as a foundational component of who we are. As Shepard expands, adding new
Be In the Know Now with Next-Gen Event Tech Capabilities
While the events industry is poised to make a comeback, we know it will be different than pre-Covid times no matter what. Perhaps a silver lining of in-person events being sidelined is the recent (and rapid) evolution of event technology that enables remote participation for attendees AND exhibitors beyond the
The Critical 60 Seconds for Tradeshow Exhibitors
Your interaction with a potential customer begins the instant she or he can see your booth. That’s when they start that internal process where they decide to walk in … or walk past. The most precarious part is right at the end. They are literally at your booth at the
How Digital Signage Improves Event Security
More than half of event planners report that they have had to deal with an emergency during a conference or trade show. If the unexpected happens, you need to make sure your attendees are secure, reassured and know what to do. Digital signage gives you the important speed and flexibility
Digital Signage Solutions: Engaging. Dynamic. Cost Effective.
LED boards are a smart, eye-catching digital signage solution that event organizers are quickly adopting to power their event messaging, sponsorship opportunities, engagement strategies, and security planning. Digital signage solutions elevate events of all sizes by captivating attendees with high impact and dynamic full-color graphics and video. Why choose digital signage
Enhance Your Event Security in One Step
Event security is priority #1 these days. It’s a combination of integrity, honesty, responsibility and risk management in one hyper-important package. Let’s say you have developed a solid practical, doable Emergency Action Plan, but you have a nagging feeling that you could do more. Here’s how to enhance your event
What Your Next Event Can Learn from Woodstock 50
The much ballyhooed 50th anniversary of the Woodstock music festival ended up a gigantic bust. Why? It suffered from some of the same challenges you face in selecting and booking entertainment for your events and conferences. Here’s what your next event can learn from Woodstock 50. A Well-Known Challenge 1969 was the
Make Your Audio Visual RFP Process Effective and Efficient
by Ricardo Ortiz Does anyone love the audio visual RFP process? Do you eagerly anticipate the joy of developing the criteria and the seemingly endless, picky details? And what about trying to decipher the responses from suppliers written in the mystic language of AV? No wonder event planners and organizers are
Generate Leads with Interactive Digital Signage
Digital signage is skyrocketing in the event industry because of the attendee engagement value it provides. Digital signage can engage your attendee just as much as a customer service representative, coining the new term “Interactive Digital Signage”. Your customer is now able to engage with your brand in innovative ways