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5 Experiential AV Technologies That Will Add the Wow Factor to Your Event

| 05/19/2018

All great events have those memorable moments that make you say, “Wow!”

Steve Jobs’ engaging product launches, Super Bowl wardrobe malfunctions and the Tupac hologram at Coachella all surprised people and burned those events into people’s minds. As a conference organizer, you strive to create experiences like these that will stick with people.

Technology can be your greatest ally when trying to add this wow factor. New technology has the ability to captivate people and give them experiences they want to tell their friends about. With modern AV tech, you can give your conference attendees something to really talk about.

3D Projection Mapping 

This technology allows you to cast projections on 3D objects and irregular surfaces to create jaw-dropping effects. You can tear apart a building as a T. rex erupts from the windows. By combining this with engaging audio, you can create an enthralling real-time story that has your audience disbelieving their eyes.

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Insights You Can Gain From Unified Event Data

| 04/24/2018

As technology advances—with the expanding use of artificial intelligence and machine learning—the importance of having unified event data continues to intensify.

When a set of event data isn’t connected to a related set of event data, the intrinsic value of both sets is wasted.

“For the event industry, the goal is to provide a personalized experience for the attendee and to ensure they are getting the right solutions from the event,” says Cory Smith, managing director of digital solutions at Atlanta-based event company Shepard. “By linking connected data sets, you have an opportunity to understand their inferred interests and make better recommendations.”

Here are three ways that event professionals can capitalize on the growth of unified event data thanks to AI, machine learning and other tech tools.

  1. Exhibitors and marketers can identify and connect with the most qualified buyers and prospects.

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Four Trends Disrupting Events

| 02/13/2018

WHO WILL WIN AND WHO WILL LOSE? AND, HOW TO WIN.

Virtual reality, drones, artificial intelligence, big data, live streaming, the list of buzzwords “revolutionizing events” is endless, and therefore meaningless. If everything is a threat to the events industry, then nothing is.

1. ISOLATION
Instead, consider that a majority of Americans do not have someone they trust to call in a crisis. The British found it better to be separate from Europe than united. And lastly, over half a million Japanese young adults do not leave their home for weeks. We do not have to wonder whether the events industry should grow. People desperately need events to connect and form meaningful relationships.

Look at SXSW, CES, Burning Man; these events do something special to elevate themselves from the mundane to be inspiring, and captivating. They attract the most engaged and engaging, thrill seeking,

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C’mon Healthcare – Show Us Your Beauty

| 02/06/2018

Healthcare.  Modern medicine.  Science.  Its data-driven, research-based, regulated, and to the uninitiated, it’s boring.  And nothing could be farther from the truth.

We hear of great teachers who take technical and or difficult subjects and present them in a way that engages students minds and makes the subject matter interesting. More popular examples include educators like Bill Nye the Science Guy  www.billnye.com and or/ Science Bob Pflugfelder www.Sciencebob.com.  But when it comes to most displays or live healthcare events, information is presented as if it’s 1918, not 2018.  That’s not to say we need to light things on fire or blow them up to prove a scientific property.  No, we can leave that to the late-night talk shows and earlier educational settings.  But there is beauty and brilliance in how we are accomplishing our advances in healthcare.  Let’s use that beauty to engage and inform and yes,

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