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Industry stakeholders collaborate on research report to set baseline and move industry toward a more sustainable future WASHINGTON (September 14, 2022)—A broad, cross-industry task force today released a report identifying key focus areas to support the B2B trade show industry’s transition

As we begin to look ahead to the fall, the busy Q3-Q4 event season is just ahead of us. These days, being able to pull off an event with new staffers, health and safety protocols, and the return of pre-pandemic

Shifting the Balance When you look around at the events industry, you may not be surprised to know that women make up an overwhelming majority of the workforce - almost 80%. When you look at the number of women in leadership

It is true that in any industry, relationships are essential to business getting done. With B2B events, you have exhibitors (your customers) and attendees (your customer’s customers), and on both sides of the aisle, retaining customers is far less expensive

When Shepard and 42Chat first teamed up in 2019 to begin offering AI-powered chatbots for events, no one could have imagined the next three years would unfold the way they did. Now, the need for event attendees to have immediate

In today’s ever-changing world of professional events, more than ever we know you need reliable resources to make planning and executing more effective and impactful, without going over budget. With over 100 years of experience, Shepard currently has more than