You want people to come to your event exhibits. You want them to stay, talk, ask questions and, ultimately, do business with you. Features, advantages and benefits won’t do that anymore. The slickest, high-tech demo won’t cut it. What you need is emotion: feelings and reactions. Here how to get them hooked on a feeling – the power of emotional event marketing.
Are you a signature event … or are you just a date on a calendar? Attendees remember and value great experiences. So, who are you? Do attendees think you’re bland and generic – or memorable, appealing and unforgettable? Here’s how to create an event brand to transform your event or conference into an attendee magnet.