show grow

ShowGrow is professional marketing and advertising services strategically developed specifically for associations and management groups to grow tradeshow brands, increase attendance and exhibitor relationships through brand awareness and equity. It’s something new and fresh to offer our client-partners, something they want and need. Research concludes, the best shows are the ones best-marketed and marketed aggressively with top-notch brand management. No matter where you look, in our industry or beyond, the benefits of effective marketing are undeniable.

ShowGrow is brand management, advertising, research and more. CI Marketing & Communications provides ShowGrow services for Shepard and our clients. CI is experienced and accomplished at helping companies in the tradeshow category grow their brands.

What does the ShowGrow program consist of?
Brand Audit
Conduct an interview of all relevant staff members of the organization
Evaluation of marketing materials and mediums used to promote the event
Evaluate communication and touch points to the industry

Return to the client a recommendation document outlining the strengths and weaknesses of their current message and program in the following areas:
Messaging & Branding
List & Database Management
Market Strategy
Attendee & Exhibitor Surveys
Attendance, Exhibit & Event Promotion & Building

Plan Development
Selection of Services
Time Line
Economic Offset

How much does it cost to engage in ShowGrow?
Each program is uniquely different and therefore the costs are unique to the needs of the client. Clients should expect to budget and spend ~8-10% of the gross event revenues in marketing development and an additional 15-20% in marketing tactical execution. Individual marketing collateral projects may be quoted a la carte or for the better value you may engage in a monthly brand management retainer fee.

How do I get started with ShowGrow?
If you are interested in conducting the brand audit, your Shepard representative will send a commitment agreement to you. Upon receipt of the signed agreement, you will be contacted by CI Marketing to begin the process. During the initial call, coordination of time frames will be determined based on availability of CI and the client.