marketing & branding

In conjunction with Marketing Design Group (MDG), the leading agency in the country specializing in trade show marketing and public relations, Shepard offers best-in-industry marketing and branding solutions to our customers. Whether we are helping to launch a new event or reposition a mature one, we apply our talent, experience and know-how to produce results—on-time, on-budget. Our fusion of strategy, creativity and technology results in marketing and public relations campaigns that attract more high-profile exhibitors and qualified attendees.

MDG’s marketing solutions ensure that your message is consistent, powerful, personalized and effective. We strategically customize the right marketing mix into a dynamic, integrated campaign designed to deliver a high return on your objectives.

Services Include:

bulletMarketing & Creative Planning
bulletMarketing plans
bulletStrategy development
bulletMarket research and analysis
bulletTactical planning and execution
bulletBranding strategy
bulletConcept development
bulletLogo creation and identity packages
bulletDatabase development and utilization strategies
bulletDirect Mail & E-Marketing
bulletAttendee acquisition campaigns
bulletExhibitor acquisition campaigns
bulletCustomer affinity programs
bulletExhibitor "Partners in Promotion" programs
bulletLead and registration generators
bulletSocial Media Strategies & Execution
bulletWeb Site Development & Integration
bulletAdvertising - Electronic & Print
bulletMedia planning, negotiation and placement
bulletTrade ads
bulletPublic Relations
bulletMedia strategy and planning
bulletMedia relations
bulletMedia kits and press releases
bulletMarketing Collateral
bulletSales tools
bulletDirectories
bulletSignage

For more information about our marketing and branding offerings, contact your Shepard representative today.