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Shepard Press


Atlanta, GA – Shepard, a leading trade show and event services provider, launched two digital exhibitor planning tools in the first quarter:


Queue-Up – a waitlist tool for Personally Owned Vehicle (POV) exhibitors


Atlanta, GA – Shepard kicks-off a volunteer initiative, May Day, with more than 100 associates from five branches, nationwide—Atlanta, Baltimore, DC, Las Vegas, and Orlando — engaging in a series of diverse volunteer projects that directly benefit their local communities.

May Day is part of Shepard’s GO—Giving O



Shepard Blog Highlights

How to Spice Up Your Next Conference or Event Now

| 06/14/2017

Conference Themes are Like Hot Sauce … Spice Things Up!

A great conference theme is like a great hot sauce. Once you’ve had a meeting with a strong one, everything else seems a little bland without i


Be Willing to Lead – Thoughts on the 2017 IAEE Women’s Leadership Forum

| 05/08/2017

Women are making consistent advances in leadership in the exhibitions and events industry. That’s the big headline from the 2017 IAEE Women’s Leadership Forum. But there is a caveat – they have to be willing to lead.




It’s Time to Get Passionate About Audience Engagement

| 04/13/2017

Engagement is one of those nebulous terms like Passion. Everyone wants it but can’t agree what it really is. Just like passion, you can feel engagement if it’s there and you know when it’s gone.


Engagement is a r



Sandbox Resources

SandboxLIVE 2016 Videos and Presentations 

Watch the videos and download the presentations from our annual educational event.

The State of the Industry
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The Digital Connection
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Selling Exhibits vs. Selling Engagements
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Journey Mapping to Success
Watch now
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The Cultural Forces that are Reshaping Our World
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Event Marketing Webinar Series

Experiential Marketing vs. Marketing an Event

Digital Tools: Using Event Tech to Enhance Attendee and Exhibitor Experience

Not All Media Partnerships are Created Equal

Leadership Simplified, by Doug Van Dyke

Doug Van Dyke is a Tampa Bay based executive coach, leadership development expert, and strategic planner.

Leadership, Culture & The Maori >>
Selling To Millennials >>

Sandbox Industry Articles

Exhibitor Academy

An exhibitor resource for success

Designed specifically for exhibitors, Exhibitor Academy is a complimentary service that provides exhibitors with communications, tools, and education to help them get the most out of your show.

Helping your exhibitors achieve success is one of the most important factors in achieving success for your organization. Successful exhibit provide you with retention, show growth, increased sponsorship, and engaged attendees. These sessions will provide your exhibitors with the latest in trends, techniques and strategies for achieving success.

The program includes an interactive webinar and web-based resources.

Interactive Webinar
Your Shepard account executive will coordinate a webinar, conducted by a senior Shepard Associate, customized to your show’s exhibitors.

Web-based Resources
Housed in the Sandbox’s Exhibitor Academy section, both veteran and rookie exhibitors will find resources to help guide them to success. This 365-day resource will feature best practices, new tools, innovative techniques and other relevant information to help exhibitors efficiently and successfully execute exhibit space at events.