It’s Time to Get Passionate About Audience Engagement
Richard Anderson | 04/13/2017
Engagement is one of those nebulous terms like Passion. Everyone wants it but can’t agree what it really is. Just like passion, you can feel engagement if it’s there and you know when it’s gone.
Engagement is a relationship about a specific thing for a specific time. It’s involvement, commitment, and personalization.
The big secret to building engagement is you can’t assume anything. Event participants are people and they change. The key is to determine what they need, expect, and value. Then do everything you can to create event experiences that align with those expectations. It really doesn’t matter if it’s their first conference or their 20th – the strategy is the same. People are engaged “about” something or “in” something that interests them at a particular point in time.
How to Engage People
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