How to Spice Up Your Next Conference or Event Now
Richard Anderson | 06/14/2017
Conference Themes are Like Hot Sauce … Spice Things Up!
A great conference theme is like a great hot sauce. Once you’ve had a meeting with a strong one, everything else seems a little bland without it. Conferences and events need compelling titles, just as books and movies do. A well-designed conference theme answers the two big questions that every potential attendee asks: “What is the conference about, and why should I attend?”
Why Have a Theme?
You may have noticed the growing tug-of-war at associations and professional organizations over themes. I’ve heard some organizers argue that having a theme and a content focus might exclude some conference-goers. It might make some people think the event is not relevant to them. Or a theme might not match every presenter’s content.
At the other end of the issue,Read more >>